Kelloggs Treats for Toys Campaign

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It’s the holiday time again and each year for the past few years I’ve shared with you about their Treats For Toys campaign.

To ensure no child goes without the magic of the holidays, the Kellogg’s Rice Krispies #TreatsForToys program has once again partnered with The Salvation Army to encourage Canadian families to create a toy-shaped Rice Krispies treat and submit a photo on or share it in social media using the hashtag #TreatsforToys. This year, we’ve added a fun and creative new challenge: incorporate a moving part into your toy-shaped treat! But if that’s too much for your budding designer, a regular toy-shaped treat will work too.

Making Rice Krispies squares is fun enough but now you can let your kids (or you) get into the spirit and mould their Rice Krispies into a toy and share on social media using the hashtag. Be creative!

For every photo uploaded or shared on social, Kellogg’s Rice Krispies will donate $20 to The Salvation Army for the purchase of a real toy for a Canadian child in need during the holidays.

Here is my daughter’s creation:

Making a Rice Krispies Barbie doll for #treatsfortoys as a Kelloggs Influencer. Made by my 10 year old.

A post shared by Kathleen Garber (@kathleengarber) on


RELATED: Rice Krispies Cake

You can create your toy out of any candy, cereal, sprinkles or chocolate chips you have. The dolls hair above was created with frosted flakes.


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